Discover our method
About us
A qualitative market research institute specialized in children, teenagers, and families.
We have become the main point of reference for important international companies seeking for genuine 360-degree information on these target audiences.
Philosophy
We believe qualitative research to be the only way to “get in touch” with and deeply understand the target.
Quality in the way the research is conducted is imperative and requires subject-matter expertise.
You cannot speak with a child or an adolescent without knowing his world of reference.
Monitor
A real Think Tank for our clients
founded in
countries involved in our researches
qualitative researches done every year
qualitative interviews over the last 25 years
Method
We have implemented a constant dialogue with our target (children, adolescents, families) and with what surrounds them through:
Data analysis
Close observation of social phenomena
Monitoring consumption trends
Constant internal training
This 360°-interpretation generates strategic information for our clients
Smiling Mood
«When children have fun they are even more authentic»
We’ve developed Smiling Mood™, an emotional interviewing method that allows us to emphatise with the target thanks to the in-depth knowledge we have acquired of them.
Reaching an enthusiastic and genuine participation thanks to which we manage to achieve the research objectives.
Research areas
Researches for our clients are mainly about:
- Mobility
- Fashion
- Technology
- Food
- Media
- Social Media
- Shopping
- Sports
- Games and Toys
- Videogames
- Publishing businesses
- Leisure time
- Advertising
Services
QUALITATIVE AND QUALI-QUANTITATIVE RESEARCH
- Post research follow-up consultancy
- The client participates actively within the focus groups
- Targeting Target definition (age group, sex, background, etc..)
- Communication online and offline Advertising, product endorsement
- Innovation Concept, packaging, products,licenses, promotions
- Shopping Shopping journey experience, purchase drivers, consumer profile
- Licensing License analysis and potential applications
- Brand Competitor analysis and of the brand extension opportunities.
- Post research follow-up consultancy
- The client participates actively within the focus groups
- Targeting Target definition (age group, sex, background, etc..)
- Communication online and offline Advertising, product endorsement
- Innovation Concept, packaging, products,licenses, promotions
- Shopping Shopping journey experience, purchase drivers, consumer profile
- Licensing License analysis and potential applications
- Brand Competitor analysis and of the brand extension opportunities.
"DESK" RESEARCH
Targeted analysis of specific services and products
CO-CREATION WORKSHOP
“Creative roundtable” with the children
KIDS-TEEN ACADEMY
In-company training to teach companies to “see the world” the same way the kid
OPEN INNOVATION
Brainstorming, roundtables, co-creation together with the client
INSIGHT SESSIONS
Specific insights on marketing and communication
QUICK HELP
Video conferences to answer the client’s questions
PRODUCT SCOUTING
Product identification for promotions and pitches
"DESK" RESEARCH
Targeted analysis of specific services and products
CO-CREATION WORKSHOP
“Creative roundtable” with the children
KIDS-TEEN ACADEMY
In-company training to teach companies to “see the world” the same way the kid
OPEN INNOVATION
Brainstorming, roundtables, co-creation together with the client
INSIGHT SESSIONS
Specific insights on marketing and communication
QUICK HELP
Video conferences to answer the client’s questions
PRODUCT SCOUTING
Product identification for promotions and pitches
Periodic researches
We produce and share studies related to:
Digitrends
Monitoring the relationship between children/adolescents and their digital leisure time.
Kiosk monitor
Analysis of the most relevant phenomena connected to the “most loved” points of sale for children.
Licensing monitor
Evaluation of the characteristics and potential areas of application of the most important licenses for the target(children,adolescents, families).
Food & beverage monitor
Mapping of novelties, evolutions, and predictions for the Food & Beverage sector, according to the different targets(children,adolescents, families).
Play monitor
An analysis explaining what lead the target to make the choices they did (children, adolescents, families) in the toys sector, and the trends that drive them.
Brand monitor
Analysis of the most relevant phenomena connected to the “most loved” points of sale for children.
Packaging monitor
Analysis of the innovations concerning the packaging of products aimed at the target (children,adolescents, families) through the perception of the target itself.
Enterntainment monitor
Classification of the elements that make up the panorama of entertainment in its many varied expressions.
Clients
