How to
get to know
kids' desires

The perception, preferences and purchase decisions which our kids take are often incomprehensible. We learn how to interpret them.

About us

Our team loves interacting with kids to get to know them by listening.

We do research with passion as we think that the opinions of our young target are the keystones for marketing strategies.

Since 1994 our commitment has been strong thanks to an ongoing training method that allows focused research on kids.

Compassionate understanding for teenager


Interacting with teenagers and young people is really complicated, especially when trying to understand their behaviours and attitudes towards consumer goods. Kids International's method is a unique and winning approach in our field. Firstly we have strenghtened our knowledge on the target: we constantly monitor teenager and young environment in order to understand their use of language and platforms, their role models and favourite brands, their vision on adults' world and their dreams, ambitions, values and changes. That knowledge helps us out with empathy during focus groups. Empathy is the peculiar feature of Kids International method: our hosts let teenager express theirselves in a comfy situation without forcing them. Eventually we let them communicate through social platforms: Spotify, Netflix series, Youtube and Instagram influencers are the milestone for a better knowledge of the present and future.

Contact us info@kidsinternational.it for more details and for a special research on young trends.

Compassionate understanding for teenager


Interacting with teenagers and young people is really complicated, especially when trying to understand their behaviours and attitudes towards consumer goods. Kids International's method is a unique and winning approach in our field. Firstly we have strenghtened our knowledge on the target: we constantly monitor teenager and young environment in order to understand their use of language and platforms, their role models and favourite brands, their vision on adults' world and their dreams, ambitions, values and changes. That knowledge helps us out with empathy during focus groups. Empathy is the peculiar feature of Kids International method: our hosts let teenager express theirselves in a comfy situation without forcing them. Eventually we let them communicate through social platforms: Spotify, Netflix series, Youtube and Instagram influencers are the milestone for a better knowledge of the present and future.

Contact us info@kidsinternational.it for more details and for a special research on young trends.

Little
big
choices


In our expertise we have learned how to know and listen to kids without judging them. The reasons why they watch a certain cartoon, use a particular backpack, eat a snack or buy a specific doll are quite accurate and not casual at all.
 

A worth-time approach


Our customers are real partners with whom we try to establish a long lasting relationship with reciprocal exchange of self-experiences aiming to maximize reasearch results.

A worth-time approach


Our customers are real partners with whom we try to establish a long lasting relationship with reciprocal exchange of self-experiences aiming to maximize reasearch results.

Little big choices


In our expertise we have learned how to know and listen to kids without judging them. The reasons why they watch a certain cartoon, use a particular backpack, eat a snack or buy a specific doll are quite accurate and not casual at all.

A focus-based method

Each focus group is ludic and scientific at the same time and it is lead by professional experts. The method aim to make kids comfortable and relaxed while intercepting key information for the research

International field

Our experienced team has a perfect knowledge of foreign languages. We are able to make research not only in Italy but also abroad in many different countries from France to Spain and even in South America. In all other territories we rely on an expert's network who follow and agree with our research method.

Ongoing training

All members of our team update themselves on kids' world on a daily basis: cartoons watching, advertising monitoring, new products desk analysis, ongoing observation of sector fairs as well as vanguard international cities.

Our method

Our services

Focus group

Each research is structured in a specific way so that we can obtain objective datas. We follow these guidelines:

  • Choice of Italian and foreign locations which best represent the target
  • Recruitment of kids coming from different social layers
  • Split between males and females
  • Ad hoc group composition based on focus timing, age and number of kids
  • Direct and active partecipation of the customer during the focus group without using mirrors

Depending on research objectives the method might be applied to teenagers and parents.

A steady relation

In some market realities and in some historical moments characterized by deep evolutions focus groups alone are not enough to understand which choices must be taken. In these cases we support our customers with a specific consultancy during an established period of time in which the company might completely rely on all our experience through meetings, brainstorming, marketing and communication strategies, product analysis, competitor's comparison, international markets as well as trends.

Training

In a period of great changes we can’t stand still! Kids International promotes a new interactive training with customers in order to monitor the target through

  • ZOOM online meetings
  • ZOOM online tables and information sharing

The topics of the training are structured in:

  • Children knowledge (who they are, how they change, the relationship with adults and school, the differences among targets, age and gender)
  • Toys: how to learn about children from toys and games
  • License: how and which license to choose
  • Media and communication: how to talk to children from media (tv and digital platforms)
  • Pack experience: how the packaging attracts children
  • Food: food consumption

Our main clients